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Our Story
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Home/Our StoryOur Story Sport & outdoor eyewear For the love ofgetting outside. We’re here for people who love sport and life outdoors. Our purpose is to bring specialist eyewear and personalized choices to the way you move, explore and see. EMBER ROVE pairs the warmth of an ember with the freedom to roam. SEE CLEARLY. ROAM FREELY. is the idea that brings it all together. Customization at the heart Your frame. Your lenses.Your way outside. Your sport, your fit and your vision needs shape the choice. We put customization at the centre of the experience, helping you build a frame-and-lens combination that feels personal. 01 Start with your frame Explore styles and available colours, and compare frame measurements with a pair you wear comfortably. 02 Make the lenses yours On eligible styles, compare custom lens packages, including single-vision, progressive and lens-finish options. 03 Add your prescription Upload your prescription, enter the details or provide them later. Available options and requirements are shown on each eligible product page. Explore custom lenses → Room to roam Your everyday outside. From time spent training to the simple pleasure of getting outdoors, everyone has their own way to roam. We want choosing your eyewear to feel just as personal. A personal choice. A helpful team. Our approach is straightforward: show the product clearly, explain the choices, and make it easy to reach a person when you need help. Explore the men’s and women’s collections, or visit our Help Center for support with your next pair. EMBER ROVE is an online eyewear brand operated by Emberway Global LLC.